Terms & Conditions
Effective date: 1 September 2026
These Terms & Conditions (Terms) govern access to and use of the services provided by Echelon Digital Brand Strategy Pty Ltd (ABN 15 603 542 114) trading as Ranked in AI (Ranked in AI, we, us, our) to the customer (Client, you, your).
By purchasing our services or otherwise instructing us to proceed, you agree to be bound by these Terms.
1. Who we are & how to contact us
Contracting entity: Echelon Digital Brand Strategy Pty Ltd (ABN 15 603 542 114), trading as Ranked in AI.
Address for notices: Oran Park, NSW 2570, Australia.
Official notice channels: hello@rankedinai.com.
Public contact: hello@rankedinai.com.
Time zone: All dates, times and cut-offs are in Sydney time (including daylight savings adjustments).
2. Our service (scope & intent)
We help clients improve visibility in AI search platforms for a mutually agreed search phrase (typically along the lines of “Who’s the best [profession/title] in [location]?”). You select the profession/title and location and provide any other requested details; we then plan and execute a strategy to help you be discovered for that agreed phrase over time.
2.1 Standard inclusions
- Expert Positioning & Brand Strategy
- Deployment of Strategy
- Authority Solidification & Monitoring
- Monthly reporting (see section 6)
2.2 Explicit exclusions
Unless agreed in writing, our services do not include: traditional SEO deliverables, paid ad management, PR, link purchases, web hosting, domain purchase/renewal, or Google Business Profile (GBP) management. We do not require you to fund third-party platform/listing fees.
2.3 Industry-standard understandings (no guarantees)
The nature of search (including AI platforms) is inherently unpredictable. While we will act competently and diligently to improve your visibility, we do not guarantee specific rankings, positions, timing, or outcomes.
SEO/AI visibility is long-term and strategic. It requires patience and consistency. If your business is in a phase of frequent strategy shifts, results may be adversely affected.
Independent contractor. We provide services as an independent contractor; no partnership, joint venture or employment relationship is created.
Amendments. Any amendment to scope, these Terms, or a service order must be in writing (email is sufficient) and accepted by both parties.
2.4 White-label delivery
Some engagements are delivered on a white-label basis, through an authorised White-Label Partner operating under their own branding. Where this applies, your contract for the underlying service is with the partner, not with us, and we are not a party to and accept no liability under that contract. A separate White-Label Partner Agreement between us and the partner governs matters specific to that arrangement, including pricing, the ownership of Deliverables hosted on the partner’s or their client’s own assets, and confidentiality of our methodology. To the extent of any conflict between these Terms and a White-Label Partner Agreement, the White-Label Partner Agreement prevails for that specific partner relationship.
3. Client responsibilities
You agree to:
- Provide accurate, lawful and non-misleading information, required approvals, and timely access to any accounts or materials reasonably requested.
- Respond to our questions/approval requests within 3 business days. Where you do not respond within that time, we may treat the matter as approved to avoid delays.
- Warrant that you are legally able to market the services you offer (including any “best” claims) and that your supplied content does not infringe any rights or breach any law.
- Refrain from requesting content or actions that are illegal, misleading, infringing, or otherwise inappropriate (as determined at our reasonable discretion).
If you delay or fail to perform your responsibilities, timelines may extend and additional costs may apply for change requests (see section 5).
4. Plans, pricing, billing & renewals
The billing terms below apply to clients who engage us directly. Where services are provided under a white-label arrangement, pricing and billing are agreed on a pay-as-you-go, per-Target-Query basis under the applicable White-Label Partner Agreement, and the terms below do not apply to that engagement.
Currency: All fees are in AUD. GST applies to Australian customers; non-Australian customers are not charged GST.
Plan: We offer a single month-to-month plan, with no lock-in contract and no minimum term. It auto-renews each month unless cancelled in accordance with section 7. Pricing is confirmed with you before you subscribe.
Payment method: Card payments via Stripe. You authorise Ranked in AI to store your card and charge recurring fees on each renewal date for your selected plan.
Commencement: Work begins after cleared payment.
Price changes: We may change prices upon at least 14 days’ notice prior to your next renewal. If you do not agree, you may cancel the renewal (see section 7).
5. Strategy changes & additional costs
Once a campaign is underway, both parties commit to the agreed strategy to protect momentum. Frequent or impulsive changes can hinder progress. If you request changes to the agreed strategy or details, additional costs may apply (quoted before implementation). We may also reasonably extend timelines to accommodate changes.
6. Reporting
We provide monthly written reporting that summarises campaign progress in a manner we consider appropriate and commercially reasonable for the engagement.
7. Cancellations, pauses & refunds
Cancel anytime: You may cancel your plan at any time by emailing hello@rankedinai.com. There is no lock-in contract and no minimum term.
Cancellation timing: Cancelling stops future renewals. To avoid being charged for the next month, we must receive your cancellation notice before your next renewal date. A cancellation notice received on or after that date takes effect from the following month, and the month already charged is not refunded.
Pauses: Not offered.
Refunds: No refunds except as required by the Australian Consumer Law (ACL). By way of example, verified duplicate charges will be refunded. Nothing in these Terms excludes, restricts or modifies any non-excludable rights under the ACL.
8. Exclusivity & conflicts
We will accept a client only if we do not already have an active engagement, whether a direct client or an end client introduced through a White-Label Partner, targeting the same search phrase in the same geographic location (a Target Query). Protection is assessed against our entire client and partner base and is granted on a first-come, first-served basis.
A different search phrase, including one that is similar but not identical, or a different geographic location, including a suburb, district or other subdivision within a broader area you target, is not treated as conflicting and remains available to other clients or partners. We retain reasonable discretion to determine whether a newly submitted Target Query conflicts with an existing one.
Exclusivity protection applies only while your engagement for that Target Query remains active and paid for. Once it is cancelled, the Target Query becomes available to others immediately, with no further protection period.
9. Intellectual property (IP), licence & portfolio rights
Our IP: All assets we create under the engagement, including text, images, designs, code, websites/landing pages and related materials (Deliverables), are and remain the exclusive property of Ranked in AI.
Client licence (active-term only): While your subscription is active and in good standing, we grant you a non-exclusive, non-transferable, revocable, worldwide licence to use the Deliverables solely for your own business purposes.
Termination: When your subscription ends or is suspended for non-payment or breach, your licence automatically terminates. We may de-publish, disable, or reclaim any hosted assets we control (e.g., landing pages, subdomains, profiles/listings we created). If any Deliverable was implemented on your domain/hosting, you must remove/replace it promptly upon termination.
White-label engagements: Where a Deliverable is created and hosted on an asset owned by a White-Label Partner or their end client, for example a page built on the end client’s own website, ownership of that Deliverable transfers to the partner or end client, as applicable, at the end of the relevant engagement, on the terms set out in the applicable White-Label Partner Agreement. Deliverables published on public third-party platforms (for example, articles or listings on external sites) are not owned by any client, direct or otherwise. All other terms in this section 9 apply to direct client engagements.
Client materials: You grant us a licence to use your trademarks, logos, brand assets and any personal data you provide solely to deliver the services.
Portfolio rights: You allow us to display your name/logo and use anonymised or named case studies, screenshots and outcomes for portfolio and marketing purposes.
No moral-rights clause requested by client.
10. Third-party platforms & ethical conduct
We may use or reference third-party platforms and services (e.g., AI assistants, search engines, analytics and hosting). These are not under our control and may change without notice. We are not affiliated with nor endorsed by such platforms.
Algorithm and platform changes can affect visibility and outcomes; you acknowledge these risks.
No negative tactics: We will not engage in unethical or deceptive “negative” tactics against competitors.
11. Data, privacy & security
We use client information only for performing and delivering the services.
We cease using your data after termination, subject to legal, tax and audit obligations.
Data is stored in Australia, and payment data is processed by Stripe.
Your use of our websites, assets and platforms is subject to these Terms and our Privacy Policy (available on our website).
12. Payment failures, chargebacks & suspension
If a renewal payment fails, service may be immediately suspended until payment is received.
Re-activation fee: None.
If you initiate a chargeback, services are immediately suspended and you are liable for any Stripe/bank fees we incur.
13. Liability & indemnity (ACL preserved)
To the maximum extent permitted by law, we exclude all warranties, conditions and guarantees not expressly set out in these Terms. Nothing in these Terms excludes, restricts or modifies any rights or remedies you may have under the ACL that cannot be excluded.
We are not liable for indirect, incidental, special or consequential loss, including loss of profit, revenue, goodwill, data or opportunities.
You indemnify us against losses, costs, claims and liabilities arising from: (a) content or materials you supply; (b) your unlawful, misleading or infringing statements, promotions or conduct; and (c) your breach of these Terms.
Note: We maintain appropriate business insurances; however, insurance does not expand our liability beyond what is required by law or stated in these Terms.
14. Force majeure
We are not responsible for delay or failure to perform due to events beyond our reasonable control (including but not limited to changes to third-party platforms, internet or hosting outages, cyber incidents not caused by our negligence, acts of God, pandemic, government action, labour disputes, or supply interruptions). We will resume performance as soon as reasonably practicable.
15. Term, governing law & disputes
Term: Begins on payment confirmation and continues until cancelled in accordance with section 7.
Governing law: New South Wales, Australia.
Disputes: If a dispute arises, both parties will attempt good-faith negotiation, optionally followed by mediation in NSW. If unresolved, the courts of New South Wales have non-exclusive jurisdiction.
16. Subcontracting & assignment
We may subcontract any part of the services and assign our rights and obligations (including within the Echelon Digital Brand Strategy group). You must not assign your rights without our written consent.
17. Acceptable use & platform access
By accessing our websites, assets or platforms, you agree to these Terms and any reasonable use rules we publish. You must not attempt to interfere with or reverse engineer any part of our systems.
18. Notices & service of communications
We may provide notices via email to hello@rankedinai.com (from us) and to the email you have on file (to you). Notices are deemed received when sent, except where delivery failure is reported.
19. Changes to these Terms
We may update these Terms from time to time. We will provide at least 14 days’ notice before changes that materially affect pricing or your renewal. If you do not agree with updated Terms, you may cancel the next renewal in accordance with section 7.
20. General
Severability: If any provision is invalid or unenforceable, it is severed, and the remainder continues in force.
No waiver: A failure to enforce a right is not a waiver of it.
Entire agreement: These Terms and any accepted order/scope comprise the entire agreement and supersede prior discussions.
Interpretation: “Business day” means a day other than a Saturday, Sunday or NSW public holiday. Headings are for convenience only.